Privacy Policy

This Privacy Policy describes how Financial Decision Lab (financialdecisionlab.com), operated by Digiwind Digital Marketing (OPC) Pvt. Ltd. ("we", "us", or "our"), collects, uses, and shares information when you visit our website.

By using this site, you agree to the collection and use of information as described in this policy.

When you visit the site, we automatically collect certain information about your device and your visit, including:

• Browser type and version
• Operating system
• Pages viewed and time spent on each page
• Referring URL (the page you came from)
• IP address (anonymised where possible)
• Date and time of visit

This data is collected through Google Analytics 4 (GA4) and Facebook Pixel. It is used in aggregate to understand how visitors use the site and to improve content.

This site does not currently operate a contact form, email subscription, or account system. We do not directly collect names, email addresses, or other personal details from visitors.

If you click an affiliate or outbound link and interact with a third-party site, that site's own privacy policy governs any data collected there.

We use cookies and similar tracking technologies for the following purposes:

GA4 places cookies to measure site traffic, page performance, and visitor behaviour. This data is anonymised and used solely to understand which content is most useful to readers. You can opt out via Google Analytics Opt-out.

We use the Facebook Pixel to measure the effectiveness of our Facebook advertising and to build retargeting audiences. The Pixel may set cookies on your browser when you visit this site. You can manage Facebook ad preferences at facebook.com/adpreferences.

Most web browsers allow you to control cookies through browser settings. Disabling cookies may affect the functionality of some features on this site. Refer to your browser's help documentation for instructions on managing cookies.

The data we collect is used to:

• Analyse site performance and improve content quality
• Understand which articles and topics are most useful to readers
• Measure the performance of advertising campaigns that direct readers to this site
• Comply with legal obligations

We do not sell personal data. We do not use collected data to build individual user profiles for commercial purposes beyond the analytics described above.

This site integrates with the following third-party services, each subject to its own privacy policy:

• Google Analytics 4 — Google Privacy Policy
• Google Fonts — fonts are loaded from Google's servers, which may log your IP address
• Meta (Facebook Pixel) — Meta Privacy Policy
• MaxBounty — affiliate network through which some links on this site are tracked

When you click an affiliate link and visit a third-party site, that site's privacy policy applies. We have no control over third-party data collection practices.

Some links on this site are affiliate links. If you click through and complete an action on the destination site, we may earn a commission. The affiliate tracking is performed by the affiliate network (MaxBounty) and the advertiser's platform. No personally identifiable information is shared with us as part of this process — we receive only aggregate conversion data.

Analytics data collected via Google Analytics is retained according to Google's default retention settings (14 months for user-level data). We do not retain any directly identifiable personal data on our own servers.

This site is not directed at children under the age of 13. We do not knowingly collect information from children. If you believe a child has provided personal information through this site, please contact us and we will take steps to remove it.

Depending on your location, you may have rights regarding your personal data, including:

• The right to access data held about you
• The right to request deletion of your data
• The right to opt out of certain tracking (see Section 2 above)

To exercise any of these rights, or to ask a question about this Privacy Policy, contact us via the details provided on this site.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of the site after changes are posted constitutes acceptance of the revised policy.